Understand trademarks.Protect your brand.
Simple, practical guides to help founders and businesses understand trademark searches, classes, applications and brand protection.
TRADEMARK KNOWLEDGE HUB
Learn the essentials.
Build a better understanding of trademark protection before taking the next step.
TRADEMARK KNOWLEDGE
From brand idea to protection.
Learn the fundamentals before you file, respond to an issue or make important decisions about your brand.
WHAT YOU WILL LEARN
The important parts of trademark protection.
Search Before Filing
Learn why checking existing marks can help identify potential conflicts before filing.
Application Process
Understand the broad stages involved in filing and processing a trademark application.
Trademark Classes
Explore how goods and services are categorised for trademark registration purposes.
Brand Protection
Understand how trademark protection can support long-term brand ownership.
FEATURED GUIDES
Trademark knowledge, simplified.
Start with the guide that matches where you are in your brand protection journey.
Trademark Registration Guide
Understand the basic trademark registration journey, from choosing a mark to filing and registration.
Trademark Search Guide
Learn why a proper trademark search matters before filing an application for your brand.
How to File a Trademark Application
A simple overview of the information and steps involved in preparing a trademark application.
How to Protect Your Brand
Understand the importance of trademark protection and practical ways to strengthen your brand identity.
Trademark Classes Explained
Understand trademark classes and why selecting the right class is important for your business.
Trademark Application Status
Understand common application stages and what different trademark status updates generally mean.
WHY IT MATTERS
Your brand is more than a name.
A strong brand can become one of the most valuable assets of a business. Understanding trademark protection helps businesses make informed decisions about their brand identity.
Before you file.
Take a moment to understand your mark, your business activities and the protection you are seeking.
READY TO PROTECT YOUR BRAND?
Knowledge is the first step.Protection is the next.
If you are ready to move from learning about trademarks to protecting your brand, Startivo can help you with the next steps.
Explore Trademark ServiceTrademark Search
Assess your proposed brand before filing.
Class Selection
Identify relevant goods or services classes.
Application Filing
Get support with the filing process.
Application Support
Guidance through important application stages.
HAVE A QUESTION?
Not sure what applies to your brand?
Get professional guidance based on your business requirement.
FAQ
Trademark questions, answered.
Quick answers to common trademark questions.
What is a trademark?
A trademark is a distinctive sign used to identify and distinguish the goods or services of one business from those of others.
Why should I search before filing?
A trademark search can help identify existing marks that may be identical or similar to the proposed mark and may help you assess potential filing risks.
What is a trademark class?
Trademark goods and services are organised into classes. The appropriate class or classes depend on the goods or services for which protection is sought.
Can one business need more than one trademark class?
Yes. A business may require protection in more than one class depending on the different goods or services it offers or intends to offer.
How long does trademark registration take?
The overall timeline can vary depending on examination, objections, oppositions and other procedural developments. There is no single fixed timeline for every application.